Advertising Gone Too Far
The Braves telecast just announced the “Delta Air Lines On-Deck Batter.” This product placement seems a bit excessive. I imagine the sales pitch went a little like the following:
Salesperson: “In the uberplatinum sponsorship, you get the big billboard, prime commercial space, and at least 100 mentions per game.”
Delta Rep: “Sorry, not enough. You have to bring it to get one of the world’s top airlines, even though we are the hometown airline.”
SP: “What if we name the hot dogs after you? We could call them Delta Dogs.”
DR: “Nope.”
SP: “We can’t change the name of Turner Field, but what if we call it “Turner Field at Delta Stadium?”
DR: “Not enough.”
SP: “Okay, you know we need your business. You’ve twisted my arm. We will give you the original offer… plus we will give you “The Delta Air Lines On-Deck Batter.”
DR: “No way. Deal!”
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Maybe I am missing something in the modern advertising era, but some things should just be left alone.o
